The question that every business should be asking themselves right now is:
how can we help?
Did you know that 71 percent of consumers agree that if they perceive that a brand is putting profit over people, they will lose trust in that brand forever.
When it comes to creating new content during this challenging time of social distancing, our sole focus should be on delivering work that is genuinely helpful to our audiences, without being opportunistic or adding more noise to a topic that has already been widely covered by others.
Those who will succeed will leave a lasting impression on their audience. According to Gartner, brands that meet consumer's needs at this time can "re-establish trust through customer-centric actions."
According to research conducted by Edelman, 85% of people expect companies to use their power to educate their audiences during the COVID-19 crisis.
The reality is we have never witnessed such sudden and dramatic shifts in what audiences need, and the marketers that are nimble enough to adapt their strategy quickly are the ones most likely to provide meaningful help for the duration of the crisis at hand.
In closing, my suggestion is this: consider making short videos as a strategy to re-engage your audience and deliver value to your customers. And remember, it's important to be true to yourself and conduct an internal level-set. Are you really providing helpful content right now to your customers?
Find out in 60 seconds with our "What Is Your Digital Value" quiz!
Cheers,
Charles
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